Following my gateway presentation last Friday, I received a lot of helpful feedback regarding my next steps and exhibition priorities and setup. During my presentation I skipped all previous background and process material and essentially launched into a narrative of the fictional world and characters I’ve created – you can read the first draft iteration of The Family Circuit: A New Narrative in American Domesticity.
Feedback from reviewers included:
- Finding a balance between conveying main message quickly vs requiring in depth analysis. Is the goal to get the message quickly? Essentially, my exhibition needs to be able to cater to those with a short attention span, while also allowing the various layers of the project and story to reveal over more time and with additional material. I personally am more inclined to cater to the latter, as I feel making the message overly explicit will sacrifice the experience of peeling back the layers.
- Emphasis on storytelling: be sure to connect and relate the characteristics of the characters into and through the cycles of daily events (something I have but need to work on making more explicit and central).
- 5 minute presentation at design talks could be a a narrative describing the world and omitting the why/how I got here. Of course, followed by an ‘if you want to see more, check out my exhibition…’
- Make the exhibition minimal, highlighting the artifacts. Hint at other aspects of family life, but don’t overload with unnecessary details.
- START STAGING NOW. Make a mini mockup of the exhibition plan, which could also inform if I want to make it full scale (most likely) or something along the lines of a cornell box.
- Various supplementary ideas: Pulp fiction book, digital photo frame, Whole Earth Catalog (love love!), mockumentary (Modern Family & The Office – REALLY which I had time for this, but unsure)
- Make my infomercial idea a higher priority
- Make objects in photos/GIFs/video pop in relation to Energy of Things catalog
- Match the exhibition setting to the scenes used in supplementary material
- Don’t forget to relate and check back to my original intention: energy consumption awareness
My own thoughts & reflections:
- Lots to do!
- Keep having fun!